Closr is the AI follow-up and appointment-setting engine for home builders.
Closr plugs into your website forms, paid ads, CRM, and inbound texts, then replies in under 30 seconds, qualifies serious buyers, books the appointment, and follows up for 90 days.
Need help generating more qualified buyer traffic too? Closr can layer in a premium Lead Engine add-on for a small number of clients who want the acquisition side built around the same conversion system.
Start with the builder conversion engine, then add lead flow if needed
Closr's core job is turning incoming homebuyer inquiries into appointments. If you already have lead flow, we plug in and start converting it. If you want help creating more lead flow, we can scope a premium add-on around the same system.
One-Time Setup
Launch Closr
$5,000one-time
We connect your existing lead sources, write scripts for your communities and offers, connect your calendar, and get you live within a week.
Best for builder teams that already have inquiries coming in and need the conversion engine built correctly from day one.
Buy Setup for $5,000Monthly Retainer
Keep Closr Working
$997per month
Closr responds 24/7, qualifies buyers, books appointments, and keeps following up until the prospect goes cold or your rep gets the alert.
One recovered appointment or sale can pay for the seat many times over.
This is the part that protects ad spend after the click.
Premium Add-On
Lead Engine Implementation
For a limited number of clients, Closr can also help build the top of funnel: builder-focused ads, landing pages, outbound, and referral capture feeding directly into your AI closer.
This is scoped separately from setup and retainer so the core offer stays focused on conversion, not commodity lead gen.
37
builder appointments booked this week
example result
<30s
response time to every new inquiry
guaranteed
90 days
follow-up running automatically
per lead
0
manual first touches left undone
Closr qualifies early
What happens the moment a lead hits Closr
Closr is the conversion layer for home builders. It takes over the second a buyer inquiry enters your pipeline and keeps that prospect moving until they book, buy, or go cold.
If you need more volume too, the premium Lead Engine add-on feeds this exact workflow rather than replacing it.
0–30 seconds
Instant first touch
The moment a buyer inquiry comes in from your ads, website forms, community pages, CRM, or referral flow, Closr sends a natural first message before another builder even opens their inbox.
The conversation
Qualify like your best rep
Closr answers questions, handles common objections, and asks the right qualifying questions about timeline, price range, location fit, and intent in a real back-and-forth text thread.
On the calendar
Books the appointment
When a prospect is ready, Closr drops them straight onto your sales calendar for the next call, visit, or appointment. No phone tag, no buried scheduling link, no lead sitting untouched overnight.
For 90 days
Follows up until they move
Most sales are lost to silence, not rejection. Closr keeps nurturing colder inquiries for 90 days and pings your rep the second someone goes hot.
One system for builder follow-up. One add-on for lead flow.
Instant Response
Every new inquiry gets a personalized text in under 30 seconds, whether it came from an ad, website form, community page, CRM entry, or referral.
Speed-to-lead wins deals
<30s
avg. first response
Qualifies Prospects
Closr asks the right questions, filters out tire-kickers, and focuses your sales team on serious homebuyers instead of raw lead volume.
Books Appointments
Prospects go from inquiry to calendar invite without your team manually chasing every hand-raise across communities or campaigns.
90-Day Follow-Up
Most buyer inquiries need 5–12 touchpoints. Closr sends them all, automatically, for 90 days, until they move forward or opt out. Zero leads fall through the cracks.
Hot Lead Alerts
When a prospect signals buying intent, Closr pings your salesperson immediately. Your rep steps in at the right moment instead of babysitting every conversation.
Premium Lead Engine
Need help creating lead flow too? We offer a scoped add-on for select clients who want Closr involved in builder ads, landing pages, outbound, and referral capture.
Built for home builders first
One engine. Builder-first scripts and qualification logic today, with room to expand into other high-ticket categories later.
Home Builders
Luxury Real Estate
Cosmetic Surgery
Financial Advisors
Business Coaches
Custom Pools
High-End Remodeling
Your Industry
Priced for builder ROI
One recovered home sale can cover the year. Setup is a one-time build, then a flat monthly seat.
One-Time
Setup
Full done-for-you builder implementation
$5,000one-time
- ✓Custom builder conversation scripts
- ✓Full lead source integration
- ✓Calendar & CRM connection
- ✓Dedicated setup call
- ✓Go-live in 7 days or less
Monthly Retainer
AI Closer
Runs 24/7 for your buyer pipeline
$997/month
- ✓AI follow-up active around the clock
- ✓Script updates & optimization
- ✓Hot lead alerts to your rep
- ✓Monthly performance review
- ✓Cancel anytime — no lock-in
Most clients start with setup + retainer together. View full pricing details →
Questions, answered straight
What home builders usually ask before they put Closr on their leads.
Stop losing homebuyer inquiries to slow follow-up.
Book a setup call and we'll have Closr texting, qualifying, and booking your builder leads within a week.